life when sudden inspiration strikes,
the unheard of is spoken out loud,
and the inexplicable is understood.
Such experiences can divide lives
into a ‘before’ and ‘after’. Yadastar
have been exploring these
very moments since 1998.
In search of the sweet spot uniting brand identity and cultural
integrity, we have worked for
However, we are probably best known for our longstanding brand consulting,
coaching and community marketing work for Red Bull.
In 1998 Yadastar developed the Red Bull Music Academy
and gradually helped build the infrastructure for Red Bull's transformation from a solely sports-driven to a culturally diverse brand with strong roots in music, arts and media. Since then, Yadastar have realised all fifteen annual editions of the Academy and have rolled it out internationally to include local workshops, festival stages, radio studios, recording sessions and signature events in more than 60 countries.
Beyond the programming and realisation of the Academy event and its numerous spin-offs, Yadastar have created all Red Bull Music Academy content channels like Red Bull Music Academy Radio, the Red Bull Music Academy Website, Podcast and Event Guides, and are running their 24/7 editorial offices.
Yadastar are also responsible for the global Red Bull Music Academy communication strategy, creation of communication tools and the co-ordination of a worldwide network of ambassadors and media departments.
Technicalities aside, these fifteen years have sparked countless
magic moments for those who are now considered to be shaping the
cultural landscape of our times.
We believe that the trigger
for these unique moments can be found
within every good brand.