Yadastar Brand Consulting
In 1998 Yadastar developed the Red Bull Music Academy and gradually helped build the infrastructure for Red Bull's transformation from a solely sports-driven to a culturally diverse brand with strong roots in music, arts and media. Since then, Yadastar have realised all 18 annual editions of the Academy and have rolled it out internationally to include local workshops, festival stages, radio studios, recording sessions and signature events in more than 60 countries.
Beyond the programming and realisation of the Academy event and its numerous spin-offs, Yadastar have created all Red Bull Music Academy content channels like Red Bull Music Academy Radio, the Red Bull Music Academy Website, Podcast and Event Guides, and are running their 24/7 editorial offices.
Yadastar are also responsible for the global Red Bull Music Academy communication strategy, creation of communication tools and the co-ordination of a worldwide network of ambassadors and media departments.